OUR STORY

Kane was originally founded in 2017 under the name “Jacob Kane”. Although the training offering now makes up a large part of the Kane business, it was not always so. Originally a contemporary menswear brand, the brand was founded after Jacob graduated university with a 1st class BA Hons in Fashion: Menswear.

The menswear brand had some success, most notably winning Highsnobiety’s “Under the Radar” brand of 2017. Jacob went on to show his collection at Paris & New York Fashion weeks and land orders from 10 international stockists. His work appears in numerous print/online publications including 10 Men Magazine, Pause Online, NY Times & Fucking Young Magazine amongst others.

In 2019, Jacob was restless. His interest in training, whilst always present, was ever growing, and the desire to include training in the brand offering just wouldn’t go away. In the meantime, the direction of the design began to stray more towards luxury sportswear and away from the contemporary menswear for which the brand had become known. Rather than fight this feeling and hold onto any preconceived notion of what the brand was ‘supposed’ to be, Jacob decided to pivot, rebrand, and in the tumultuous year that was 2020, ‘Kane’ was born.

Kane is now a lifestyle brand offering both luxury sportswear and training solutions to anyone who values quality, honesty and putting in the work. #GETWORKDONE.